7 hard skills or competencies (industry competencies) for Retail Franchising Director
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
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Level 2 Behaviors
(Light Experience)
Assists customers with product inquiries by providing information about features, pricing, and availability.
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Level 3 Behaviors
(Moderate Experience)
Addresses intricate complaints and concerns effectively to ensure customer satisfaction and retention.
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Level 4 Behaviors
(Extensive Experience)
Contributes to the development of retail pricing strategies to maximize profitability and competitiveness.
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Level 5 Behaviors
(Mastery)
Champions the adoption of predictive analytics to optimize pricing, inventory management, and marketing strategies.
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Skill definition-Developing and implementing retail strategies, to support the strategic decisions and actions that effectively enhance the sales and growth of an organization.
Level 1 Behaviors
(General Familiarity)
Explains how managing retail strategy correctly can improve brand awareness and increase sales.
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Level 2 Behaviors
(Light Experience)
Documents insights of retail campaigns for strategists to manage and analyze.
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Level 3 Behaviors
(Moderate Experience)
Communicates the retail and promotional strategies to store staff to promote the correct visual merchandising.
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Level 4 Behaviors
(Extensive Experience)
Leverages online platforms to manage and improve our retail operations and optimize our online presence.
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Level 5 Behaviors
(Mastery)
Builds scalable and manageable retail strategies and platforms to compete with online giants.
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2 general skills or competencies (Job family competencies) for Retail Franchising Director
Skill definition-Ability to participate in and oversee the acquisition, tracking, compliance and optimization of licenses for various assets within our organization.
Level 1 Behaviors
(General Familiarity)
Describes the differences among various licensing types, such as open-source, commercial, and custom licenses.
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Level 2 Behaviors
(Light Experience)
Identifies potential compliance issues and report them to supervisors.
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Level 3 Behaviors
(Moderate Experience)
Leads in discussions and negotiations regarding licensing terms.
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Level 4 Behaviors
(Extensive Experience)
Develops strategies for long-term license management, taking into account organizational growth and changes.
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Level 5 Behaviors
(Mastery)
Designs and develops compliance monitoring frameworks to mitigate risks and ensure adherence to licensing agreements.
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Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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11 soft skills or competencies (core competencies) for Retail Franchising Director
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Describes the procedures for capital and expense allocation and budgeting.
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Level 2 Behaviors
(Light Experience)
Gathers data from financial statements to help create budget plans and improve budgeting strategies.
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Level 3 Behaviors
(Moderate Experience)
Implements strategic operational efficiencies and techniques for conducting successful budgeting.
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Level 4 Behaviors
(Extensive Experience)
Evaluates past decisions on budgetary considerations to improve the budgeting process.
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Level 5 Behaviors
(Mastery)
Develops financial models to support the strategic improvement of our budgeting processes.
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Summary of Retail Franchising Director skills and competencies
There are 7 hard skills for Retail Franchising Director, Retail Industry, Retail Strategy Management, Retail Business Development, etc.
2 general skills for Retail Franchising Director, Licensing Management, Brand Management.
11 soft skills for Retail Franchising Director, Business Acumen, Budgeting, Planning and Organizing, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Franchising Director, he or she needs to be skilled in Business Acumen, be skilled in Budgeting, and be skilled in Planning and Organizing.